The Toledo Region

The Toledo Regional Chamber of Commerce engaged Everwild to capture the spirit of our region and provide the tools for companies to use in their ongoing talent recruitment efforts.

The Toledo Region brand identity system and tagline “It Matters Where You Make It” captures our inherently midwestern, inventive, hard-working character, as well as creating a platform that speaks to the incredible quality of life we enjoy here.

DELIVERABLES

Discovery
Content Strategy
Digital Strategy
Copywriting
Identity Systems
Brand Guidelines
Illustration
Print Collateral
Website
SEO/SEM
Analytics
Environmental Graphics
Promotional Materials
Video

We evaluated numerous marketing firms and selected Everwild due to their experience in community branding and storytelling. They have always had a clear understanding of our objectives and helped us achieve our goals within budget and timeline constraints. David and his team have been excellent partners in developing engaging, authentic content, and their expertise and creativity has played a major role in the development of the Chamber’s regional talent attraction strategy.

—Jeff Schaff, Director of Talent Strategy, Toledo Region