The Mosaic is a colorful collective, bringing a historic space to life as an iconic destination. When the developers needed help with their vision, they turned to Everwild to development the brand.

Understanding the renovation would be in Detroit’s Eastern Market and house a variety of tenants, we wanted to capture the energy that the space would contain in its identity. After crafting the tagline ‘Make the Mosaic,’ we moved onto the identity development. The Mosaic promises a unique experience with every visit, and we incorporated those unexpected surprises into the stenciled logo.

We created a simple website to showcase the vision for the creative hub and help potential tenants to learn more about the project.

• Identity System
• Brand Guidelines
• Messaging & Narrative
• Brand Platform
• Website UI/UX Design
• Website Development
• SEO/SEM