Los Angeles 2024 selected Everwild half-way through the 2024 Olympic and Paralympic Bid Campaign to redesign the bid’s brand look and execute across a wide variety of projects.

Inspired by an existing logo and color palette, we developed a new visual language with a fresh and flexible system for application. All elements were consolidated into a comprehensive brand book, outlining rules of use and providing application examples. Specific project deliverables included bid book submission, all printed collateral, advertising, and digital video boards located in 15 of LA’s most famous landmarks and venues.

• Discovery
• Copywriting
• Identity
• Brand Guidelines
• Packaging
• Print Collateral
• Environmental Design
• Promotional Materials