Metroparks Toledo Rebrand

Metroparks Toledo is a 90-year old park district in Ohio. With a recently completed master plan, Metroparks felt the existing brand didn’t adequately support their bold vision for the future of the district. And they were right.

After an extensive discovery process, we created a new brand identity, complete brand system and updated messaging. All communications materials were re-evaluated and redesigned including the website, collateral, uniforms, vehicle graphics and more.

DELIVERABLES

Discovery
Content Strategy
Digital Strategy
Copywriting
Identity Systems
Brand Guidelines
Print Collateral
Website
SEO/SEM
Analytics
Environmental Graphics
Promotional Materials
Apparel

In a world where branding is everything…its important to have partners that assist you in promotion. Give new ideas and cultivate pieces of others, perhaps sometimes save you from yourselves. Everwild has been that partner. For late calls, immediate turnarounds…perhaps in 2020 more importantly a set of ears and level heads…Metroparks is grateful as is the 13,000 acres we steward.

—Matt Killam, Chief of Community Outreach and Experiences, Metroparks Toledo