Located in the heart of an active community, Livonia PARD stewards 60 park sites, golf courses, an archery range and a community recreation center. Their aim is to be a hub for experiences, create human connection, and enhance the quality of life for Livonia residents of all ages. They wanted a full brand refresh to capture and communicate who they are and what they have to offer.

An updated identity system was developed that visually expresses the platform of “live better.” A new, multifaceted logo and robust iconography system are the foundational elements that will be used in all design applications moving forward.

• Identity System
• Brand Guidelines
• Messaging & Narrative
• Brand Platform
• Environmental Graphics