Metroparks Toledo is transforming Toledo’s downtown riverfront to create over 300 acres of new and revitalized greenspace – a huge undertaking that will take years to complete and needed it’s own identity. Understanding the connective nature of the Riverwalk, we wanted to be sure each of the neighborhoods it would pass through would be represented in any design applications.

A custom logo mark and extensive icon system were created along with inspirational wayfinding components. We took the mark one step further to outline how the identity could work with both Metroparks Toledo and partner organizations involved with the project.

DELIVERABLES

• Identity System
• Brand Guidelines
• Environmental Graphics