Get Outside Yourself
Metroparks Toledo wanted to activate it’s new brand to increase park visits, program participation, membership, volunteerism and donor giving. We went to work distilling the essence of their new brand platform down to a single call to action –“Get Outside Yourself.” It challenges the citizens of Lucas County to get outside, connect with nature and find that balance we all so desperately need.
Campaign creative was activated through digital and traditional advertising channels and included film and radio spots. Since it’s inception this mantra has provided the platform to help increase awareness and engagement.
DELIVERABLES
- Campaign Strategy
- Digital Strategy
- Copywriting
- Print Collateral
- Environmental Graphics
- Photography
- Video
